We work hard to do a great job for each and every one of our clients, and as such, we like to promote campaigns that truly shine by creating and publishing actual case studies about clients we take on. Take the time to read through these and get an idea of some of the varying strategies we have applied based on differnet business models. This will show you that we take a unique and custom approach to each and every campaign.
In June 2011, Force-E asked us to launch a Facebook campaign that would build a social environment and encourage fans to attend events at its retail locations. Before launching the campaign, we redesigned the Force-E Facebook Page. We then ran targeted ads to reach experienced divers as well as people who would likely enjoy the experience but hadn't tried it yet.
Marla of Luv My Bag had been struggling to build a Facebook presence. When she joined Brandefined, she had 207 likes from 9 years of hard work. Her strategist worked to build a campaign. Her likes quickly increased and her new content strategy paid off in higher engagement as well as more sales for her business. We also designed a landing page that encouraged even more interaction.
The campaign for The Yarn Company was unique in that it targeted internationally. By reaching people in their native language, we distinguished her ads. Promoting a specific shipping rate allowed us to present a unique offer to her foreign audience. Tavy also featured beautifully knit unique pieces in her posts, which allowed us to put customized content in front of her target audience.
Sugarplum's campaign had excellent results. Puppies appeal to a huge audience and can be a very social topic, making it perfect to market on Facebook. The owner's innate passion for her puppies translates into natural interactions on a business page. Focusing on the puppies helped her connect with her audience that we acquired by by placing the ads in front of interested people on Facebook.
The campaign for ExtexToys.com had a unique approach because, while safe children's stilts are not a widespread product, they serve as Extex's main source of revenue. The good news is that this presents a unique product to a market lacking in toys that double as exercise equipment. The campaign that we ran included a video ad, which is a popular and effective medium for advertising on Facebook.
King Jeweler is another company with a beautiful product to which people respond well. The key to this campaign's performance was combining the budget to give the strongest ads the most traction as well as redirecting to their Facebook page. Merging the campaigns allowed the spend to reinforce the best performing ads, giving them more clicks once combined than when they were separate.