Your account manager possesses all of the certifications required to guide you through your campaign, but it's the creative strategists who have the knowledge required to build the map. They will take the information that the account manager learns about your business and use it to construct creative campaigns within the infrastructure required. Our creative strategists share the same certifications as our account managers, but their skill set applies those certifications in a different way.
Our creative strategists don't mind getting their hands dirty, so to speak. They will work directly with you to ensure that any images or text that they create for your brand represents you properly. They will request your direct approval for everything they create to keep you present throughout its construction.
Beyond simply choosing photos and text, our creative strategists also work with the information you give to your account managers to target your campaigns and find the right keywords. They work hard to analyze and understand your brand so they can put it in front of the people that matter. With internet advertising, knowing your audience is the most important thing, which is why we have a team dedicated to making sure they understand it.