Be Found by Your Customers: Optimize Your Business for Local Intent

Posted on January 17, 2024

Are you a small business owner wanting to generate more traffic and of course sales? The solution you need is Local SEO. This is a marketing tactic you don’t want to miss out on and have to make sure you’re doing it right. This is foundational. If you aren’t focusing on SEO, you’re bound to be left way behind your competitors as they rank on the phrases and keywords your potential customers are searching for online.

As the number #1 SEO agency for small businesses, we’re going to be breaking down the top 6 tactics that help businesses optimize for local intent.

The Importance of Local SEO

When you search for something online, have you noticed how little effort it takes to get where you want to be? Your search for “flower shops” will never present websites that sell shoes. It will only present what Google has identified as the most relevant to your query.

Now, how does a website let Google know that they have what people are searching for?

SEO services are about utilizing things like keywords, internal and external links, and optimized content to help search engines find your content and rank your website higher on search engine results pages (SERPs).

It’s that simple (Well at least the definition is). For your business to rank, you need to perform a logical keyword mapping to identify all the keywords people are typing in so that they can get the service/product a business like yours offers.

Search engine optimization is a solution every small business owner in 2024 and the coming years needs to take advantage of. If your customers can’t find you, then for them you don’t exist.

Why Invest in Local SEO Services for Small Businesses?

The demand for local SEO services for small businesses is on the rise, as entrepreneurs recognize the value of organic search due to the majority of consumers turning to search engines to find products/services and information, it only makes sense to invest in the optimization of their online presence to take advantage of what people are searching for near them especially when you’re there to give them what they’re looking for.

What Percentage of Searches are Localized?

According to recent studies, around 46% of all Google searches are locally focused. This means that a significant percentage of people are looking for products or services in their local area. This is why it's essential for businesses to optimize their online presence for local search results.

Why Is Local SEO Good for Small Businesses?

Local SEO is good for small businesses because it helps them attract more customers to their physical locations. By optimizing for local search, businesses can show up in front of people who are actively looking for products or services in their area. This increases the chances of these people visiting the physical store and making a purchase. Local SEO also helps businesses to stay ahead of the competition by increasing their visibility in local search results.

Best Local SEO Tactics for Small Businesses That Generate High Traffic and Engagement

1. Local Keyword Research: Local keyword research is important because it helps you understand what your potential customers are searching for in your area. By identifying the most relevant local keywords, you can optimize your website and content to show up in front of people who are actively looking for products or services like yours. This can help you attract more qualified leads to your business and improve your local SEO.

2. Google My Business Optimization: Google My Business optimization is important because it allows you to manage your business listing on Google, which is one of the most popular search engines. By optimizing your business information, adding photos and videos, and responding to customer reviews, you can improve your visibility in Google Maps and attract more foot traffic to your physical location. This can help you improve your local SEO and attract more customers to your business.

3. Local Link Building: Local link building is important because it can help you improve your domain authority and improve your visibility in local search results. By building high-quality local links to your website, you can show search engines that your website is a trusted source of information in your industry and location. This can help you attract more qualified leads to your business and improve your local SEO.

4. Local Content Creation: Local content creation is important because it allows you to create content that resonates with your target audience in your area. By researching local topics and trends, and creating content that engages and educates your potential customers, you can attract more qualified leads to your website and improve your visibility in local search results. This can help you establish your brand as a trusted source of information in your industry and location.

5. Local Citation Building: Local citation building is important because it can help you improve your visibility in local search results and attract more qualified leads to your business. By listing your business on local directories and other websites that are relevant to your industry and location, you can show search engines that your business is a trusted source of information in your area. This can help you improve your local SEO and attract more customers to your business.

6. Voice Search Optimization: Voice search optimization is important because it allows you to optimize your website and content for the rise of voice assistants like Siri, Alexa, and Google Assistant. By optimizing your website for natural language and conversational keywords, you can improve your visibility in voice search results and attract more potential customers who are using voice search to find products or services in your area. This can help you improve your local SEO and attract more customers to your business.

Brandefined: Top SEO Agency for Small Businesses

If you’re interested in implementing the above tactics and more to take your small business to new heights, you need a team of experts who can work around the clock, continuously optimizing your business online for improved ranking and visibility. At Brandefined, we’ve been helping small businesses across the nation with SEO services to generate traffic and more qualified leads, we can help you too!

Brandefined is a leading digital marketing agency that continuously learns and practices SEO strategies to provide the best solutions for businesses. Get in touch with our experts today for a consultation and discovery on how our SEO service can help you generate traffic, and more importantly, sales.